I was fortunate enough to be asked to do a piece for ASB, as a part of their huge brand repositioning by Droga5. Read more about it here. My brief was to interpret ASB’s new manifesto, and this is the result. I hope it entertains those of you sitting idly until the bus arrives. Or doesn’t arrive, as is often the case.
Update: check out some pics of the press ad and concept sketch at my Bēhance page.
The days are getting longer and warmer, and the Pohutukawa edition Kowhai Squadron has bloomed. Screenprinted in silver on red Mohawk Via Felt, signed and embossed edition of 40.
Available at Endemicworld now.
Introducing Kaimoana, another letterpress print. Like its airborne cousin Chirp it features typefaces by Joseph Churchward, is printed in two colours on 500gsm Somerset board, limited to 70 copies, and printed by Magpie Press. The mix of type is different to Chirp, with some lively and playful JC fonts that exude a bustling, bountiful ocean vibe. Or maybe a fish n chip shop at the beach vibe.
Some names may be cause for debate – who calls a Kahawai a Sea-trout? Hopefully some good can come of this raging debate, by helping promote awareness that an alarming number of these species are endangered, according to Forest & Bird.
Available online at Endemicworld and in the paper at Popup Gallery in Wellys.
Even though I’m a fan of the Magpie (of the avian and Hawke’s Bay rugby variety), my loyalty lies with the Tui. This letterpress piece rounds off the Kowhai Squadron suite. Brilliantly and somewhat ironically printed for me by Magpie Press in two colours on cream 600 gsm Saunders Waterford fine art board, 220mm x 220mm. Available at Endemicworld.
Here’s Part II of the Kowhai Squadron suite – the Low Visibility Editions. Taking cues from military fighter planes’ grey-on-grey paint jobs, these are screenprinted in metallic silver on beautiful 270 gsm Mohawk Via Felt paper stock, in an edition of 40 black and 40 cream. 500 x 500 mm, hand signed, numbered and embossed. Get yours at the Popup Gallery in Wellington, or online at Endemicworld.
